Lumberjack RV

Background

Lumberjack RV (formerly Lumberjack Camper Trailers) is part of one of the larger caravan manufacturing groups in Australia, claiming well over 20 years of experience in manufacturing caravans and off-road recreational vehicles. The company is based in Geelong, Victoria, and has grown from humble beginnings to operate a showroom showcasing 17 models of camper trailers, caravans, pod trailers, and toy haulers.

The brand went through an ownership change just prior to the COVID pandemic, which created challenges during the early years of the new ownership. The company has since worked to improve and expand its Series II range.

Ownership & Structure

Lumberjack RV is a family-owned business based in Geelong, Victoria. New ownership took over just prior to COVID. The company distributes through its own showroom and dealer network including Camperagent RV Super Centre in Adelaide. Specific details about the current owners are not widely publicised.

Manufacturing

Lumberjack products are manufactured in China and shipped to Australia, where they undergo checking, wiring, and plumbing to Australian standards. The A-frame is welded and bolted in Australia, and suspension is inspected with Australian-sourced Dobinsons shocks and Goodyear Wrangler tyres fitted.

Market Position

Lumberjack RV targets the budget-to-affordable segment of the market, offering a wide range of product types (camper trailers, caravans, pod trailers, toy haulers) at entry-level price points. The breadth of their model range (17 models) provides options across different camping styles and budgets. The Geelong showroom allows buyers to inspect units in person before purchasing.